Hi, I’m Isabella!
So happy you’re here at Coliera.

I started Coliera because over the years, I’ve spent so much time following, testing and really analyzing the latest fashion trends – and at some point, I started realizing that most of them honestly aren’t as “new” as they seem.

For the longest time, I was just like so many of us who love fashion:
Trying to keep up, buying into trends, testing things out and not really knowing what would actually last and what was just hype.

But over time, that started to shift for me. And honestly, I got to a point where I just didn’t want to do it like that anymore.

Constantly buying new pieces, feeling like I needed a whole new wardrobe every year – or at this point, basically every season – just to keep up? It’s not only insanely expensive, it’s also just not sustainable.

And if we’re being real here, most of those pieces barely even get worn. For something you wear once or twice, it just never feels worth it.

So I started paying way more attention to patterns – what actually sticks, what keeps coming back anyway and how trends evolve instead of just blindly following whatever’s new.

I also noticed… my expertise

I also noticed that many of my friends and coworkers felt the exact same way. So many of them felt overwhelmed by trends too -just like I did for the longest time – and constantly felt like they needed to buy something new, when really, most of the time, they already had everything they needed.

And in my circle, I actually kind of became known for this. They literally love calling me the “combination queen” because I’m so creative when it comes to styling things in new ways. I love to take pieces I’ve had for years and keep recombining them in completely different outfits, to the point where it honestly looks like I’m always buying new stuff.

It’s actually kind of crazy haha.

And that’s a huge part of why I created Coliera.

Over the years, I’ve learned so much about how to put together really cute, on-trend outfits using pieces you already own – and how to make most microtrends work without needing that one exact “it” item everyone suddenly has.

For me, it’s all about looking at trends in a way that actually feels sustainable. And with Coliera, I really hope I can help shift things a little – like helping all of us shop less, use what we already have and enjoy our closets so much more.

That’s probably the biggest thing that matters to me here.

My Background

I’ve been super into the latest fashion trends for years.

And not just in a surface-level way – I’ve always been really interested in how trends actually work, how people style them, how they translate into real everyday outfits and how they change over time.

I spend a lot of my free time on this. Like honestly, most of my evenings after work look exactly like this:

• scrolling Pinterest and Instagram for new fashion inspiration and fresh combination possibilities
• researching where these trends come from and noticing recurring patterns
• testing them myself with pieces I already own

Over time, that gave me a way better understanding of what actually works long-term and what’s really just short-lived hype.

One of the biggest things I’ve learned is that trends move fast, but the patterns behind them always come back around.

Most of the time, what feels “new” is really just an updated version of something that already existed before.

And that’s exactly what becomes so valuable when you really know how to work with what you already have – how to style it, combine it in totally fresh ways and wear it so it feels completely new again.
That’s exactly what I’m here to show you on Coliera.

My View on Consumerism

Another huge part of this whole journey was realizing how intense consumerism in fashion really is nowadays….

Every season, there’s a new trend, a new must-have, a new thing you’re supposedly supposed to buy.

And at some point, I really started questioning that.

Because realistically, you do not need a whole new wardrobe every spring, summer, or fall to look good or feel current. Not even every year!

And honestly, it’s kind of insane that we’ve gotten to a point where it’s been so normalized to think you have to do that just to keep looking good. A lot of clothes from so many stores now are literally designed around exactly that – so you’ll be back buying new pieces again just a few weeks later.

So I started looking for more of a balance. A way to still feel stylish, put-together and current without constantly feeling like I need to buy something new.

That doesn’t mean I never shop, because I do. But when I buy something, I’m really intentional about it – I try to only buy things that I actually need and that I can truly see myself wearing and wanting to wear, for years.

I look for pieces that are high quality and that I can keep styling in different ways over time, even as trends change.

And that mindset is a huge part of what I share here too.

My Approach to Content

Everything I share on Coliera follows one simple principle:
I only talk about things I have personally tested, analyzed or followed closely over time.

Most of my content is based on:

• trends and styles I’ve tested myself
• patterns I’ve observed and actual useful learnings I can share with you
• looks and combinations I actually like to wear and how you can easily recreate them

When I find something that consistently works, I break it down so that it feels simple, practical and easy to actually use yourself.

At the same time, I spend a lot of time researching trends too- understanding where they come from, how they evolve and why they keep showing up in different ways.

But I always pair that with my own experience So instead of just repeating what’s already out there, I focus on what actually matters and what’s genuinely worth your time.

You can reach me anytime at giulia@coliera.com or contact me through my contact form here.

Disclosure

Coliera may include advertising and, in some cases, affiliate links. This helps support the site. Editorial decisions remain independent, and inclusion does not imply endorsement or guaranteed results.